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Here at Asahi Shuzo, we craft sake to brighten your life, not to drive sales or for you to get drunk. We strive to create the highest quality sake for our customers to simply enjoy its taste and flavors, it isn't intended to be a product of mass consumption. Dassai is meant to be a way to a pleasant lifestyle. At same time, we do not want Dassai to be a sake so special, so rare nobody could enjoy it: Dassai should be available for anyone to enjoy. These days, sake producers and liquor stores tend to focus excessively on quick sales strategies and / or overwhelming marketing campaigns which, in turn, make them lose focus of the customer's authentic need: to enjoy a tasty sake.

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